A new sock line makes us Happy!

A short history on socks:

It is said that the word socks is derived from the loose-fitting slippers, called soccus in Latin, worn by Roman comic actors. Socks have evolved over the centuries from the earliest models, which were made from animal skins wrapped around the foot and tied around the ankles. In the 8th century BC, the Ancient Greeks wore socks of matted animal hair for warmth. The Romans also wrapped their feet with leather or woven fabrics. In the 5th century AD, holy people in Europe wore socks called puttees to symbolize purity. In 1,000 AD, socks became a symbol of wealth among the nobility. Modern socks are a knitted or woven type of hosiery. Socks are designed to ease chafing between the foot and footwear, protect footwear, provide comfort, be fashionable and keep the feet warm. In cold environments, socks help to retain or remove the moisture of the foot and thereby minimize the risk of frostbite.

The invention of a knitting machine in 1589 meant that high quality socks could be knitted six times faster than by hand. Nonetheless, knitting machines and hand knitters continued side by side until 1800. 

The next revolution in high quality socks production was brought on by the introduction of nylon in 1938. Until then, socks had been commonly made from silk, cotton and wool. Nylon gave rise to the process of blending two or more yarns for the production of high quality socks.

Betty's Divine opened in 2005. Aimee and Lael, the buyers, are obsessed with all forms of footwear and make sure to stock a wide range of socks and tights in fabulous colors, textures, and patterns. In 2010.....with the help of a handsome frenchman, they discover Happy Socks!

A short history on Happy Socks:

With a goal of bringing happiness and quality to every corner of the world, it started under the cloud-ridden April sky of yet another belayed Swedish spring in 2008. A vision to turn an everyday essential into a colourful design item and spread happiness. A rigid standard of ultimate quality, craftship and creativity. A concept brought to perfection by the Happy Socks collective of creators, most lately spotted in a 400-year-old, shrieking red cottage among cherry trees and berry bushes in a park located in the midst of Stockholm. Happy Socks are today sold in more than 40 countries across all continents. Simply put: a pair of high-quality socks for every occasion, mindset and style. Making every step forward a mind-breaking, exclusive ride into the future...

Happy Socks are unisex. Everyone should be able to wear whatever socks they like. All Combed Cotton, Tubes, Wool and Hemp models are therefore unisex.

The socks are manufactured in Turkey, at a family driven factory that has been in the business for more than 30 years. The factory has been controlled to ensure that the working environment is respectful of international labour laws and standards. A team from Happy Socks visits the factory frequently.

We are stoked!

We like Sweden.