Monday, April 9, 2012

Tom's Founder Wants You To Ditch Your Shoes.


The guy responsible for putting thousands of pairs of shoes on needy children
is now asking for a different kind of favor: Take off your shoes.

On Tuesday, One Day Without Shoes encourages people to walk barefoot to raise awareness of
global poverty. Whether you go barefoot for as little as 10 minutes, during your
lunch break, or make it a full-day affair, Toms Shoes creator Blake Mycoskie
hopes to generate buzz that will help attract aid for children in need of shoes
around the world.

More than 250,000 people around the world went
barefoot
last year in support of One Day Without Shoes.
Since the company was first founded in 2006, it's had major success with its
one-for-one model, where it donates a pair of shoes to children in need for
every pair purchased. The classic style of the shoe was first inspired by shoes
worn by Argentine farmers for centuries, which Mycoskie observed during his travels as a
contestant on "The Amazing Race."

As of last September, the company has donated more than 1 million pairs.
Here at Betty's, we are going sans shoes tomorrow, and we hope you come in an visit us without your's on either! If you do...we'll paint your toenails for you. But I warn you first...we're not professionals! And we don't really like feet much here...


Check out these custom Tom's Classics a MT girl from Billings painted for herself! We just got in an gargantuan order of Spring Tom's last week, perfect for the great weather we've been having... more on that tomorrow though!

Stay tuned for the Tom's Sunglasses line to be rollin' into the shop this month! Sight for sight, yo!

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